Looking through the “social media/ PR” blogs from classmates, I have noticed a trend…Facebook. As one of the biggest and most popular social media sites, it has to keep up with just about everything and at every angle possible. Seeing that Facebook hits a variety of areas of interest, who would want to use any other social media tool? The funny thing about these social media tools is one has to actually learn how to utilize them. You can’t use a the shiny new car if you don’t get in the driver’s seat and get an idea for how it works, runs, and all of the kinks that comes along with the new automobile. The same concepts apply to all social media tools.
This is where I completely agree with the authors of “Real-Time Marketing & PR.” They stated, “It’s not the tools, it’s the mind-set behind them.” How can something that seems like common sense be overlooked so easily? For me personally, I was just unaware of the capabilities and powers of these uprising communication tools. When I say power, I mean the power to make a complete transformation on how a company or person is marketed to the public. From flyers, billboards, and newspapers to emails, Facebook, Twitter, LinkedIn, marketing and PR have really taken a huge leap in the media realm.
My conclusion of social media tools and their powers is simple; you utilize the communication outlet/ tool to its full potential. If you don’t know how to use it or what it has to offer, take time to figure it out because how you use the social media tool can make or break your marketing or campaign efforts. So don’t waste any time and use one of the biggest procrastination methods out there… SOCIAL MEDIA! J